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ARMORED INSECT BATALLION BEETRAS
ager to exploit the popularity of "kanzen henkei" ("perfectly transforming") robot toys that had been touched off by the Macross series,
Takatoku teamed up with famed animation studio Artmic to produce an
all-new series
with an insect theme. Artmic's designers envisioned the "Armored
Insect Battalion Beetras" as a modern reworking of insect robots that had
previously appeared in Takara's Diaclone line. (These Diaclone robots are
widely known in America as the "Insecticons" from Hasbro's Transformers
series of toys.)
Beetras wasn't ever actually animated into a movie or television series, and
Takatoku's toy portrayals hit the marketplace just as they were going out of
business in 1984. Perhaps due to their impending bankruptcy, Takatoku
trimmed the series to four out of the originally planned five robots; the
ladybug-like Beet Papil never saw production. Only moderately successful in
their own country, the Beetras toys received a second lease on life in
America as the "Deluxe Insecticons."
Takatoku wasn't the only firm to sell Beetras merchandise. Japanese model
company Imai sold a series of unassembled plastic kits of the robots, while
Mark sold tiny "cheapie" (though fully transforming!) toy versions as well.
(Re-colors of these Mark toys would eventually hit American shelves as well,
as part of Select's "Convertors" series of blister-packaged transforming
robots.)
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