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June 14, 2004


Filed under: Toy News — Rumble Crew @ 3:36 am

You know you’re in trouble when you can’t figure out which fetish you’re responding to: über-cool, designer kitsch or your favorite character license. Whatever the reason, Medicom’s ursa ultras have invaded.

Initially available only at various JP toy festivals, three sets have now been released: Ultraman, Katokutai, Dada, and Zetton arrived last year, followed by Ultra Seven, Ultra Keibitai, Eleking, Metron, Imit Ultra Seven, Kingjoe, and Pegassa in two similar releases this year.

There really isn’t much more that can be said.

Be@rbricks are sturdy (if ridiculous) little things that will stand there obligingly enough. You can position their arms and hands, balance them on one foot, pivot them at the waist -what have you. You can wonder when more will be released and whether you’ll be able to find them at a reasonable price. Then, of course, you’ll get to fight off that nagging suspicion that you’ve been had -all the fun you’ve come to expect as a collector!

I tell myself I buy these for the kaiju but another, stronger voice says that, with the purchase of this kind of pap, It’s too late for simple excuses.


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